Five years ago, I had a dream to do something that mattered — for people and for the planet.

Just as I was about to launch, Covid hit. The world paused… but something inside me kept going.

I look back now and feel completely overwhelmed by what we’ve achieved. What started in our lounge grew into a tiny room in Lakeside within three months, and today Greenie works out of our own factory in Capricorn Park, Muizenberg — a space made possible by the one person who's always backed me, even when the dream was still just an idea.

We’ve showcased our products at Maison & Objet in Paris (three times!), New York Now, Kamers Makers, SARCDA, and so many more incredible shows. Each one felt like a small victory — a chance to share our story and prove that sustainability can be beautiful, useful, and full of heart. And we’re not done yet — in September 2025, we’ll be heading to Top Drawer in London, ready to take Greenie to even more corners of the world.

And then there’s you — our incredible clients. You’re not just customers — you’re part of this journey. Every message, every photo, every kind word… it means more than you know. That real connection and care is what keeps us going.

To my team — thank you for always showing up, always trying to do things better, and for trusting my endless stream of wild ideas. You’ve put up with my fussy, perfectionist nature, my 2 a.m. brainstorms, and my obsession with the details. I couldn’t do this without you.

Back in August 2020, I shared this in a blog post titled The Purpose Driving Greenie:
“I have a profound need to do something that makes a difference. For people and the planet.”

That purpose still drives everything we do. Greenie has grown into something I always hoped for — a business with heart, creating real impact. What we’re building now is bigger than any one of us, and that’s the dream: to keep growing, creating, and making change that matters.

So today, as we turn five, I just want to say THANK YOU.

Forever dreaming of a Greenie(r) world,
Mieke

PS: watch our celebration video here :)